What do you want your video to accomplish — demonstrate the superiority of your product by comparing to competitors’? Unveil a new product and showcase its value to your audience? Boost awareness of your full range of products and services? Knowing what you want to achieve will frame how we approach the next step in the process: coming up with ideas for making the most effective video.
We’ll take what we learn about your situation and goals to develop a concept for your review. Typically we present clients with a storyboard (sketches of scenes we envision as part of the video) and script direction so you can wrap your head around all facets of the idea we’re recommending.
Development is a 3 pronged process:
The most beautiful video is useless if we don’t closely monitor metrics that matter — how many people are viewing it, how long they’re staying engaged, what actions they take as a result of watching it and more. This step never ends… we’re always watching the numbers to understand how well the video is working to get you to that goal we identified early on.
