Pumptec is a manufacturer of industrial-grade, high-pressure electric commercial pumps for OEMs. Due to the pandemic, they were forced to conduct business virtually and realized the need to improve their online presence and streamline their sales processes.
When the world went virtual overnight, Pumptec found themselves behind the eight ball. Their teams used multiple tracking systems to market to and manage customers, including Excel, an inadequate CRM, and yet another software to send promotional emails. Their manual processes were extremely tedious, prone to duplicate entries and errors, and made it almost impossible to share and track information from one person to the next or gauge performance. In addition, their online presence didn’t reflect the robust capabilities, quality, and industry expertise they were known for — and they hadn’t published a blog post in seven years.
The company wanted an easy, all-in-one platform that could help manage customer relationships, streamline the sales process with sales enablement tools, and leverage inbound marketing methodologies to help them stand out in the industry and grow their business. They also wanted to improve their online presence with a new website and consistently publish helpful, search-optimized content to attract prospects and engage qualified leads.
Weidert Group designed and launched a new website using HubSpot CMS and began publishing new blog articles and gated advanced content pieces to demonstrate Pumptec’s industry expertise to their best prospects. By leveraging HubSpot’s full growth suite and sales enablement tools, Pumptec also reduced friction for their Sales and Service teams through better tracking, managing, and responding to prospects and customers.
Despite challenges brought on by the pandemic and a struggling economy, Pumptec grew its sales and engagement considerably:
— Steve Babcock, Pumptec