Appleton, Wis. – Weidert Group, a B2B inbound marketing agency and Platinum Level HubSpot Partner, has been selected to execute an integrated inbound marketing program for Investors Community Bank, a wholly owned subsidiary of County Bancorp, Inc., (NASDAQ: ICBK) committed to serving the financial needs of businesses, farmers and families throughout Wisconsin.
After acquiring The Business Bank, with locations in Appleton and Green Bay, earlier this year, Investors Community Bank faced a twofold challenge: aligning two organizations under one business philosophy and expanding their presence in the Wisconsin business banking community.
To do so successfully meant crafting a marketing strategy to coalesce the newly merged organizations around Investor Community Bank’s long-standing promise to understand and help customers by walking in their shoes, to recognize and encourage the entrepreneurial spirit of Wisconsin companies and to grow a focused brand awareness within the business banking industry.
Inbound marketing was the comprehensive approach Investors Community Bank selected, and Weidert Group provided the expertise and kindred commitment to customer success to help them achieve their goals. Laura Wiegert, Investor Community Bank’s SVP of Marketing, explains, “We’ve been following Weidert Group’s blog and online inbound content publishing to drive our learning, and so it was natural to begin the agency search process with them. As we conducted our due diligence, it became clear that their capabilities and culture were a great fit with ICB.”
Greg Linnemanstons, Weidert Group’s president, expressed enthusiasm for the challenges ahead. “Investors Community Bank has thrived in large part due to their ability to become highly trusted advisors to business banking customers. An inbound marketing and sales approach will give them a platform to share and highlight this differentiated capability, making them more visible and relevant to their best prospects, and to future new hires. We’re thrilled to be a part of their exciting plans!”
Investors Community Bank, a wholly owned subsidiary of County Bancorp, Inc., is committed to serving the financial needs of businesses, farmers and families in our communities. Founded in 1997, Investors has become one of the most successful bank startups in Wisconsin’s history and has full service offices in Appleton, Green Bay, Manitowoc and Stevens Point, as well as Loan Production offices in Eau Claire, Sheboygan, Darlington and Fond du Lac. County Bancorp Inc.’s common stock is traded on the NASDAQ global market under the symbol ICBK.
Topics: Weidert Group News
