APPLETON, WI, December 2020 – Weidert Group, a nationally recognized B2B inbound marketing agency for complex industries and Diamond Level HubSpot Partner, is proud to have been tapped by Rittal North America to help launch an important new IT product.
Rittal North America, a world leader in the design and manufacture of industrial and IT enclosures, racks, and accessories, hired Weidert Group in December 2019 to accelerate Rittal's inbound marketing efforts, specifically bringing ramping up IT-specific content creation and promotion, as well as a pay-per-click ad campaign.
Because of strong initial results during the first year of the inbound marketing program — 118% increase in IT landing page views and 72% increase in new contacts from IT content — Rittal has looked to Weidert Group to help launch a new flexible and scalable network/server rack enclosure, the TS IT Pro.
“The entire Weidert Group team has been incredible ... their ability to dedicate the appropriate resources on their team to ensure the best results for our marketing initiatives, especially our website and blog, is reassuring,” said Theresa Van Den Eeden, Rittal Data Center Solutions Marketing Specialist. “We’ve seen growth in document downloads, website visitors, and the quality of our marketing qualified leads.”
For Greg Linnemanstons, Weidert Group President, the quickly realized results aren’t surprising but are still exciting. “It’s rewarding that our expertise and efforts have aligned so well with Rittal’s marketing personas, showing them why Rittal has solutions they need,” said Linnemanstons.
“We began our relationship with Rittal before the pandemic hit, so we’re especially proud to help them grow and succeed throughout this challenge even though we weren’t initially familiar with each other,” Linnemanstons added. “We quickly earned their team’s trust, and we’re thrilled to be expanding our inbound marketing efforts moving into 2021, including the continued launch of the TS IT Pro.”
Looking to the next 12 months, the Rittal/Weidert Group team will implement several video projects, add more paid media opportunities, and explore trade publication collaborations.
About Rittal North America
Rittal North America, LLC is a global manufacturer of industrial and IT enclosures, racks and accessories, including cooling solutions and power management systems for industrial, data center, outdoor and hybrid applications. Rittal provides innovative, high-quality solutions for practically any industrial or IT infrastructure application – from single enclosures to comprehensive, mission critical systems. Products are tested and certified to the appropriate standards that apply, including UL, CSA, ATEX and others. For more information, visit www.rittal.us.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound marketing agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 86,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, insurance, and financial services.