It’s possible to more aggressively target specific prospects using the principles and assets of inbound marketing, through an approach called account-based marketing.
ABM creates a personalized buying experience for a single company or handful of target companies that are highly attractive — and very valuable — to your company. ABM helps communicate with these companies as if they’re individual markets, using a combination of personalized buyer journeys and tailored communications, content, and campaigns, with the goal of accelerating the sales cycle and decreasing time to close.
